The sole reason for any campaign’s success or failure is directly dependent on its tracking. Data collected from the campaign helps businesses understand their user persona. The websites should have a clear content structure and navigation to provide a seamless user experience. Conversion Tracking brings clarity by mapping the user journey, revealing which campaigns drive user acquisition and where customers drop off. Conversion Rate Optimisation (CRO) builds on these insights by reducing bounce rates, improving user experience, and turning more visitors into customers, maximising ROI and profitability.








