Services / SEO
SEO Services
Ranking first matters less when the answer comes first
Buyers now get answers without clicking. Work on the classic search signals alongside the new ones, so you’re found whether someone scrolls the results or reads a generated summary.
−37%Blended cost per lead
+64%AI answer citations
MonthlyVisibility reporting
Why this changed
Search stopped ending in a click
Traditional rank tracking no longer describes your actual visibility.
80%
of searches now end without a click to any website
68%
of buyers start research inside an AI assistant
100%
of your category queries return an AI Overview
Three tracks, one visibility strategy
Related work, different signals and a different definition of winning.
GEO
Generative Engine Optimisation
Being named and cited inside AI-generated answers ChatGPT, Gemini, Perplexity, AI Overviews.
Optimise for
Citation share
AEO
Answer Engine Optimisation
Owning featured snippets, People Also Ask, and voice results inside the search page itself.
Optimise for
Answer ownership
Core
Technical & content SEO
The foundation both of the above depend on. Site health, intent mapping, and authority.
Optimise for
Organic conversions
GEO
Get cited, not just crawled
When a buyer asks an AI assistant who the best provider is, one of two things happens: you get named, or a competitor does. Language models cite sources they can parse, corroborate, and attribute which is a different problem from ranking on page one.
- Entity clarity: consistent naming, schema, and knowledge-graph presence
- Content restructured into extractable, quotable claims with sources
- Third-party corroboration — listings, mentions, and citable references
- Prompt monitoring across ChatGPT, Gemini, Perplexity, and AI Overviews
- Share-of-citation tracking against named competitors
Citation sharePrimary metric
Prompt coverageReach
Referral trafficDownstream
AEO
Own the answer box
Featured snippets, People Also Ask, and voice results sit above the organic listings and absorb the click before anyone scrolls. Winning them is a formatting discipline as much as a content one the answer has to be structured the way the engine wants to lift it.
- Question-to-answer content formatting with direct opening statements
- FAQ, HowTo, Product, and Article schema implementation
- People Also Ask mapping and systematic coverage
- Voice-search phrasing for conversational queries
- Snippet monitoring — won, held, and lost, week over week
Snippets heldPrimary metric
PAA coverageBreadth
Zero-click shareVisibility
Core SEO
Foundation both depend on
GEO and AEO are layers on top of a site that has to be crawlable, fast, and authoritative first. Neither works on a site the engines struggle to read. This is also where organic pairs with paid, lowering the blended cost of every lead you buy.
- Technical audit: crawlability, Core Web Vitals, indexation, site health
- Keyword research mapped to buyer intent, not just volume
- Content strategy aligned with the paid campaigns already running
- Internal linking and information architecture
- Authority building through earned mentions and digital PR
Organic CVRPrimary metric
Blended CPLPaid + organic
Site healthTechnical
Included in every track
How we work an SEO engagement
Same four steps whether you take one track or all three.
Visibility audit
Where you appear today across classic results, answer boxes, and AI responses and where competitors take your place.
Fix the foundation
Technical health, schema, and site structure. Nothing else compounds until the engines can read you cleanly.
Build and restructure
Content shaped to be quoted, cited, and lifted mapped against the questions your buyers actually ask.
Monitor and defend
Snippets and citations get lost as often as they’re won. We track weekly and reclaim what slips.
Timeline
What to expect, and when
SEO compounds. Here’s the honest pace.
Month 1
Audit & fixes
Technical issues resolved, schema deployed, baseline visibility measured across all three surfaces.
Month 2–3
First movement
Snippets start landing on lower-competition queries. Indexation and crawl efficiency improve.
Month 4–6
Compounding
Citation share climbs as corroboration builds. Organic conversions become a measurable channel.
Month 6+
Blended savings
Organic absorbs demand you were paying for, and blended cost per lead drops across the account.
FAQ
Have any questions? Ask away.
What's the actual difference between GEO and AEO?
AEO targets structured answer formats inside the search results page featured snippets, People Also Ask, voice. GEO targets being cited inside AI-generated responses in tools like ChatGPT, Gemini, and Perplexity. Related work, different signals, different measurement.
Can I take GEO without core SEO?
Not effectively. Language models cite sources they can crawl, parse, and corroborate. A site with technical problems or thin authority won't get cited regardless of how the content is written.
How do you measure something as opaque as AI citations?
We track a defined set of prompts relevant to your category and record who gets named, month over month. It's a sample rather than a census, but it's consistent enough to show direction and to compare you against competitors.
How long before we see results?
Technical fixes land in month one. Snippets typically begin appearing in months two to three. Citation share and meaningful organic conversion growth take four to six months SEO compounds rather than switches on.
Does this work alongside our paid campaigns?
It's better when it does. Shared keyword data sharpens both, and organic absorbing demand you currently pay for is what pulls the blended cost per lead down.